Cost calculator

SEO Tools software costs

Keyword research, rank tracking and site audit tools.

Updated Nov 6, 2026

27 products

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Listed alphabetically. SpecEntry does not rank these products.

AgencyAnalyticsAgencyAnalyticsReporting and analytics platform for marketing agencies managing client data.From $20 / month
AlsoAskedAlsoAskedTool that maps Google's People Also Ask questions for a search query to support content research.From $144 / month
AnswerThePublicNP DigitalSearch listening tool that visualizes the questions and phrases people search for around a keyword.From $10 / month
BrightLocalBrightLocalLocal SEO platform for local rank tracking, citation building, review management and Google Business Profile.From $2 / month
ClearscopeClearscopeContent optimization platform that grades drafts against search intent and recommends terms and topics.From $129 / month
Dragon MetricsDragon MetricsSEO platform for rank tracking, site crawling, backlinks, keyword research and reporting.From $82 / month
FraseFraseAI SEO content tool for researching, writing and optimizing articles for search and AI answers.From $39 / month
Keyword InsightsKeyword InsightsPlatform for keyword discovery, clustering, content briefs and AI writing to build topical authority.From $1 / month
Keywords EverywhereKeywords EverywhereBrowser extension showing search volume, CPC and competition data on Google and other sites, using annual credit plans.From $84 / month
Local FalconLocal FalconGeo-grid rank tracking platform for local business listings and AI search visibility.From $24.99 / month
MajesticMajesticBacklink intelligence tool with a large link index, Trust Flow and Citation Flow metrics.From $49.99 / month
MarketMuseMarketMuseAI content strategy platform for topic research, content briefs and content inventory analysis.Free plan
MorningscoreMorningscoreWeb-based SEO and GEO tool that tracks rankings, site health, backlinks and AI search visibility.From $69 / month
NeuronWriterNeuronWriterContent writing and optimization tool using SERP and NLP analysis to suggest terms, structure and topics.From $23 / month
PageOptimizer ProPageOptimizer ProOn-page SEO software with optimization reports, AI writing, page monitoring and keyword tools.From $40 / month
PitchboxPitchboxLink-building and outreach platform with prospecting, email outreach, CRM, reporting and backlink monitoring.From $210 / month
Rank MathRank MathWordPress SEO plugin with on-page analysis, schema markup, sitemaps and Search Console integration.From $8.99 / month
RanktrackerRanktrackerSEO platform with rank tracking, keyword research, site audit, backlink tools and an AI article writer.From $39 / month
ResponaResponaLink-building service that places content on third-party websites for a fixed fee per placement.From $100 / month
Screaming Frog SEO SpiderScreaming FrogDesktop website crawler for technical SEO audits; free up to 500 URLs, unlimited with a paid licence.From $279 / month
SEO Site CheckupSEO Site CheckupPlatform combining SEO audits, site monitoring, keyword tracking and AI engine visibility checks.From $29 / month
SeobilitySeobilitySEO software suite with website audits, rank and backlink monitoring, keyword tools and uptime monitoring.Free plan
SEOptimerSEOptimerSEO audit and reporting tool with crawling, keyword and backlink research and white-label reports.From $21.75 / month
SERPROBOTSERPROBOTRank-tracking service that monitors keyword positions in search results using paid SERP bots.From $4.99 / month
SpyFuSpyFuCompetitor keyword research tool showing the organic and PPC keywords, ads and rankings of any domain.From $33 / month
WhitesparkWhitesparkLocal SEO software and services, including local rank tracking, citation finding, ranking grids and review building.From $1 / month
Yoast SEOYoastWordPress SEO plugin for on-page optimization, readability analysis, schema and XML sitemaps.Free plan

How much does SEO Tools software cost?

The prices above are each product's entry paid plan. The real cost depends on your team size and whether you pay monthly or annually, so open a product or the calculator for your exact figure.

Price comparisons

Compare costs for your team · Pricing guides

How to choose

Compare what each plan includes for your team size, and check whether the price shown is billed monthly or annually.

What entry pricing looks like here

Lowest: $1
Average: $60.20
Highest: $279

Lowest, average and highest entry-level paid price across the 24 of 27 products in this category that publish a paid price, United States market. SpecEntry calculation from vendor-published prices; not a ranking.

SEO Tools pricing questions

How much does SEO tools software cost?
Across 24 SEO tools tools with confirmed pricing (United States), the cheapest paid plans start between $1 and $279. Check whether a price is per user or per account before comparing.
Which SEO tools software has a free plan?
MarketMuse, Rank Math, Screaming Frog SEO Spider, Seobility, Yoast SEO list a free plan.