Google Analytics pricing

Google Analytics measures website and app traffic and the customer journey.

Updated Nov 4, 2026

Plans

Free

$0

Prices from the official website, United States, in USD, before tax.

Google Analytics features

What Google Analytics does, in plain words, from the official Google Analytics website.

  1. Cross-platform measurement

    Understand how customers interact across your sites and apps.

  2. Machine learning insights

    Uncover insights and anticipate customer actions with machine learning.

  3. Google Ads integrations

    Integrations across Google’s advertising and publisher tools.

  4. Shareable reports

    Analyze data and collaborate with shareable reports.

  5. Cross-platform attribution

    Built-in automation, flexible reporting and cross-platform attribution.

Source:marketingplatform.google.com/about/analytics ·

How much for your team?

people

Google Analytics Free for 10 people

$0/month

$0 per year · $0 per person

How this is calculated
  1. Free plan

Vendor tax display not recorded.

United States price in USD, updated Nov 4, 2026. Official pricing page ↗

Google Analytics pricing questions

  1. Does Google Analytics have a free plan?

    Yes. Google Analytics lists a free plan: Free.

More about Google Analytics

At a glance

Company
Google
Pricing model
freemium
Free plan
Yes
Category
Analytics & BI

How the price has moved

Tracking since Nov 4, 2026. No price change recorded yet.

  • Free

    1. Baseline · Nov 4, 2026

      $0 free

United States market, USD. Prices come from the vendor's official pricing page. Data corrections are never shown as price changes.

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Sources

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